The reason it matters what colors companies use for their logo because it can bring different feelings for the people looking at it. Some companies like to use warm colors if they are a restaurant. Some companies use cool colors if they want to make people feel calm. Different colors can make different emotions for the people looking at the logo.
Red- Anger, Love, Excitement, Fire
Green- Nature, Youth, Envy, Generosity
Blue- Peace, Cold, Unity, Loyalty
Black- Power, Wealth, Mystery, Evil
White- Purity, Winter, Good, Humility
Purple- Royalty, Ceremony, Cruelty, Honor
Yellow- Happiness, Hope, Betrayal, Deceit
Orange- Energy, Balance, Vibrant, Expensive
Brown- Earth, Outdoors, Endurance, Simplicity
Color Symbolism and Culture
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